Sports Betting With Augmented Reality
This is no doubt an exciting time for app developers who are looking for creative ways to make use of augmented reality on mobile devices. Numerous betting sites have come up with a genius idea: using the camera on your phone and internet to research the data, augmented reality will allow for the overlaying of up-to-date information and useful statistics on current betting markets on the sport which you are spectating. If you are a horse racing fanatic, imagine capturing the image of an unknown horse you like the look of to get instant details on the different bets available, with supplementary information on their recent form.
This type of augmented reality app would have various advantages over the conventional sports betting apps currently available. Firstly, placing bets like this would be extremely fast; avoid the hassle of searching for your chosen market by simply getting the sportsperson or team on your screen and selecting the appropriate bet. This could work outside of an in-play context; you could be watching a weigh-in for an upcoming boxing bout and, on seeing a fighter who looks in great shape, pull up market information on them by just pointing your phone at the screen. The app would also allow you to keep your focus on the sport you are watching; rather than having to look away from the live action, keep watching whilst the key details you need appear right in front of your eyes.
When Will These Apps Arrive?
Though there has been no set date announced by developers on the release of these apps, a number of sports betting companies have stated that they are in the pipeline and can be expected in the near future. Paddy Power have already introduced a 'TV Bet' feature where you simply point your camera at the screen displaying the competing teams and the available betting markets will be displayed.
Betfair have announced that they are working on an in-depth app for the Grand National, while William Hill are teaming up with Infinity Augmented Reality to, as CEO Enon Landenberg explains, 'provide a real world environment for the online gaming user that they could never have imagined before'. It is clear that augmented reality in sports betting is soon to become a reality for the sports bettor – watch this space.