This is all well and good, but we still feel that this is a market that is in its ascendency and to be honest, some bookmakers just haven’t moved quickly enough with the times. Whilst the majority of bookmakers do have horse racing targeted apps out there, a lot of them feel rushed, poorly designed and just outright unusable.
But, we can't tarnish all horse racing apps with same brush as there are some simply superb ones to choose from, should you decide to bet with your mobile device. Below we have chosen two apps that we think will give any bookmaker in the world a run for their money in terms of horse racing coverage and also given you guys from the US an excellent option for mobile betting.
The first thing we want to speak about in terms of the app is just how good it looks it. The app has actually had a much needed face lift in 2014 and to be honest, before that - in terms of design - we could take it or leave it. Surprisingly, what the company have decided to do is almost strip back the app with graphics now being much simpler but making everything run a lot smoother. It feels much less dated than previous versions and we have seen a significant improvement in loading times.
In terms of market coverage the app is again head and shoulders above just about everyone. There is a strong bias towards races from both the UK and Ireland, which is understandable due to the number of users from this area. But they do include an impressive international portfolio which includes Australia, New Zealand, France, South Africa, America and a number of smaller meetings as well.
The 'top coupons' seems to be a new innovation that’s come with the re-design and you can select from some of the more popular markets taking place that day. It does include any promotions or markets in which they have offers on as well and are highlighted for ease of use.
The race card is just another massive tick for Paddy Power as again it looks superb but also functions brilliantly. We loved the fact that you could click a 'show info' button which then gave you a breakdown taken from the Racing Post of each race. It gives additional information on the horse such as weight, age and form. Most of the races include free to stream live radio and you can access this by clicking the little speaker in the top right of the race card.
Coral are another huge shout when it comes to horse racing apps. Whilst their design is pretty clean and tidy, it's not as polished as say, bet365's. There isn’t actually anything wrong with it per say, it just feels a little bit dated with the direction that the majority of betting apps are taking.
The majority of their races covered are in the UK and Ireland, but they do include a handful of international meeting from the US, Australia, France and South Africa. They do tend to throw in quite a few enhanced multiple bets as well, which is Coral's way of making sure their existing customers are looked after; always a positive for us! They generally yield really good value as well and can be anywhere upwards of 30% better than their traditional odds.
Another superb feature was the inclusion of live streaming. Now, like most betting apps you need to wager at least £1 on that race to be able to view it, but it does include every race from the UK and Ireland and most from their international circuit as well. Obviously this is in place to stop people just streaming what is essentially a subscription service for free all day.
Their race card is nice and simple to use with information on the horse, form guide, jockey silks, starting price and current price to choose from. On top of that you can click on each horse to see a little synopsis from the Racing Post along with a bit more information about how the horse might fair.
For our US punters we can't help but recommend BetOnline's horse racing app. They're simply head and shoulders above their rivals, although we are aware that at the minute the market is still pretty slim pickings in terms of bookmakers!
The coverage of meetings is probably what sets BetOline apart from its rivals. They cover just about every meeting in the US and they also include some of the more established international races as well. You can choose between thoroughbred, harness and even greyhound racing if you wish, all from their dedicated racing section on the app.
The race card allows you to bet on straight wins, exacta, trifecta and superfecta markets, as well as win, placed and single results. Unfortunately there are no additional services such as horse form or a prediction service that a lot of the higher end Euro bookmakers tend to include.
If you do get sick of the app and decide that the desktop site would be just as easy to navigate then it's easy to flick between the two, which we actually like as a feature. Having said that, we've never had the need to move away from the app as we think it works admirably and is the best on the market for US horse racing punters at the minute.