Increase In Mobile Live Streaming
Luckily, 2014 saw a big improvement in the number of bookmakers that offer up this sort of service. Ladbrokes has clearly made this one of their main priorities for the year as they have created mobile streams for the likes of NBA basketball, APT tennis, Italian Serie A football and international soccer matches and leagues from Latin America. It’s been what’s felt like a long time coming, but this sort of progress over the course of the last 12 months certainly will have heads turning in the industry.
Ladbrokes aren’t the only company competing with PaddyPower in this sector now. Sky Bet have been creating their own live streaming service from their mobile app, with exclusive rights to a boat load of La Liga games, making their app very popular amongst fans of Spanish football.
What’s been interesting about social betting is the amount of sports that you can bet on. It started off as very much a football focused product, but as we enter the last few weeks of the year, we don’t think that there’s a sport you can’t bet on, and this says leaps and bounds about how popular it’s become.
It was actually Paddy Power who released the first Facebook social betting platform and since then dozens have followed. 2015 looks like it’s going to continue to grow and we wouldn’t be surprised to see these types of sites become more frequent amongst bettors.
Sites like TipDay.com are professional, interactive and secure. Whilst not only looking the part, they are accessible from the App Store and Google Play for download to your mobile. It’s tough to say really whether this is ‘the fad’ of 2014, but either way, the market for these types of apps has rocketed over the last 12 months and we’d expect it to run at least through the start of 2015 and possibly beyond. Some online bookmakers may even integrate these tipping features into their websites and mobile software.
Users of Apple devices will likely be aware of what touch ID is, but for those of you that aren’t, then its basically a fingerprint scanner that unlocks your phone for you and confirms purchases rather than having to put a password or pin number. The fact that Sky Bet has included this within their own app is pretty astonishing actually and adds about as tough a layer of security as you are going to find.
We cant help but feel that this feature is so good, 2015 will see a plethora of other bookmakers all implementing the same principle. It’s easily one of our most favourite additions over the last 12 months, although for non-iOS users, it’s obviously totally redundant.
The inclusion of this feature just once again adds to the depth of both sites are starting to really pull away from their competitors in terms of overall depth. With both companies offering this product, we’d highly expect the likes of BetVictor, Sky Bet and William Hill to follow suit in 2015.
Google Glass and Apple Watch are the next two things to really take the technology industry by storm. Boy’s toys in every single way, the anticipation for the two products has been huge and in 2014 we finally got to see what the final consumer product looked and worked like.
However, early reviews make both products look a little gimmicky and it’s hard to find where they will fit into the mobile sports betting industry. That being said, the same was said about touchscreen mobile phones and even tablet devices, of which we’d be lost without either these days.
Both products look to have positives and negatives in terms of fitting in. The Apple iWatch will likely mean that betting companies will have to design a totally new, dedicated app to work especially for it. The Google Glass on the other hand will be able to access websites, so this might be a much more viable option in the long run.
The betting industry is usually pretty keen on implementing new technology into their portfolio, so we wouldn’t be surprised if some of the bigger companies are looking at how to incorporate products for these devices. That being said, we would be surprised to see anything happen with them in 2015 as it’s still up in the air as to how successful they will become.